Campaign funnel
Follow the campaign journey from landing visit to signup, profile completion, challenge engagement, referrals and source quality.
Funnel steps
| Step | Count | Conversion from previous |
|---|
Source quality
Visits, signups and answers grouped by signal/source.
| Source | Visits | Signups | Answers | Signup rate |
|---|
Funnel data appears after the frontend sends campaign events and the event API is deployed.
Today’s operations
Daily campaign control room: signups, answers, reminders, contacts and question readiness for the selected date.
Daily checklist
Source quality today
Signup source distribution for the selected date where available.
Recent contact messages
Admin exports
Download currently loaded admin data for campaign follow-up. Exports are generated in your browser from the protected admin API data.
Operations data will appear after loading.
Signup funnel
From registered users to profile completion, daily answer and referral qualification.
Domain interest
Top selected knowledge-focus domains from user profiles.
Recent users
Recent referrals
Reward ledger foundation
Track reward-affecting events as auditable ledger entries before public campaign credit/redemption is enabled.
Ledger entries
Read-only view of entries created through this foundation API. Existing point balances are not recalculated by this view.
| User | Type | Points | Status | Reason | Created | Ledger ID |
|---|
Create controlled entry
For beta/admin operations only. This creates an auditable ledger row; it does not yet change the user point balance.
Use this only for controlled beta records until reward redemption is defined.
Reward ledger data appears after the reward ledger API and table are deployed.
Users
Search users, monitor profile quality, persona signals, challenge mode, points, streak and topic focus.
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Geography
Persona / job function
Challenge mode
Knowledge focus
| User | Company / role | Focus | Profile | Points | Streak | Mode | Consent | Last answer | Actions |
|---|
Referrals
Referral invite and qualified signup monitoring. Current business rule: max 5 qualified sign-ups · +10 points each.
| Inviter | Invitee | Status | Points | Created | Qualified | Code | Actions |
|---|
Question readiness
Read-only visibility of active question coverage by segment and stream. Project stream may remain pending until the project-question pool is prepared.
| Domain | Segment | Stream | Status | Active | Total | Today | Latest date | Difficulty |
|---|
Reminder delivery
See user-level reminder eligibility, SES delivery confirmation, bounce/complaint signals, skipped reasons and issues that need follow-up. “Sent to SES” means AWS accepted the send request; “Delivered” confirms SES reported successful delivery.
Reminder log will appear after the notification worker writes user-level records.
| User | Eligibility | Send request | Delivery | Latest SES update | Reason / issue | Message ID |
|---|
Email and SES status
Monitor SES production access, identity verification and referral email status.
Verified identities
| Identity | Type | Verification | Sending |
|---|